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SO Academy

The structured curriculum

7 courses
📝 Startup Guides♟️ Market Playbooks📔 Glossary🧰 Resources🎓 SO Academy🎬 Founder Courses
Fundraising 101: How to Raise Your Seed Round in India18 lessons · by SO AcademyA practical, India-first course on raising your first institutional round: the funding landscape, getting fundraise-ready, sources of capital, running the process, the term sheet, and closing.BeginnerView course →Go-to-Market and Product-Market Fit for Indian Startups12 lessons · by SO AcademyFind and prove product-market fit, then build a repeatable go-to-market: define your ICP and positioning, validate demand, measure PMF honestly, choose the right sales motion, handle India-specific GTM nuances, and scale what works.IntermediateView course →Startup Finance Fundamentals: Unit Economics, Modeling and Runway16 lessons · by SO AcademyA founder-first finance course for India: read your financial statements, master unit economics, build a driver-based model, manage burn and runway, handle GST/TDS/ROC compliance, and understand cap-table math.BeginnerView course →Term Sheets, Cap Tables and Startup Equity, Decoded (India)12 lessons · by SO AcademyMaster the equity side of a startup: read a cap table, model dilution across rounds, decode a term sheet clause by clause, understand downside-protection clauses, and use the right instruments (CCPS, iSAFE, ESOP) the Indian way.AdvancedView course →The Investor-Ready Pitch: Deck, Valuation and Storytelling for Indian Founders10 lessons · by SO AcademyBuild a pitch that gets Indian investors to yes: craft the narrative, design a 12-slide deck, size your market bottom-up without inflated numbers, frame valuation and the ask, and run the meeting, Q&A and data room.IntermediateView course →The Startup Legal and Compliance Playbook for India (Incorporation to FEMA)16 lessons · by SO AcademyThe compliance course every Indian founder needs: incorporate correctly, get DPIIT and tax benefits, run the compliance calendar (GST, TDS, ROC), put your founding legal documents in place, stay compliant on hiring, and take foreign investment the right way.IntermediateView course →Zero to One: Build Your Startup From Idea to First Paying Customers (India)16 lessons · by SO AcademyThe flagship first-founder course: turn an idea into a validated business, register and set up your company, build a lean MVP, reach product-market fit, and win your first paying customers in India.BeginnerView course →