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Total raised
$213M
4 disclosed rounds
Latest round
Series F
Oct 2024 · $180M
Web traffic
Tranco #8,651
Founded
2012
Overview

About Purplle

Purplle, run by Manash Lifestyle Private Limited, is an online beauty and personal-care marketplace co-founded by Manish Taneja (CEO) and Rahul Dash (COO) that also builds private-label brands like Good Vibes, NY Bae and Alps Goodness. It became a unicorn in June 2022 and, after a ~$178M Series F in 2024 (backed by Abu Dhabi's ADIA, Premji Invest, Kedaara and others), is valued at about $1.3 billion.

Momentum

Growth & Risk Signals

Momentum score
83 / 100
Trend
rising
Since last round
21 mo

Momentum is derived from funding recency, velocity, round count and scale.

Profile

Company Intelligence

Web traffic
Tranco #8,651

Buy beauty and cosmetic products online at Purplle.com. Pick from a wide variety of Makeup, Skincare, Hair Care products and choose from over 650+ top beauty brands. ✔️Free Pan-India Delivery✔️COD✔️Genuine Products✔️Discounts & Offers.

Capital

Funding Timeline

Total raised · $213M
Trajectory

Funding Journey

Capital raised over time

$213M across 2 disclosed rounds

Backers

Key Investors

11 across 4 rounds
Metrics

Growth Metrics

Web Traffic Rank · rank
#8,651
2026-072026-07

How to read this. Each figure compares the first and the last Web Traffic Rank reading we hold for this company. Web Traffic Rank is a POSITION, so a smaller number is better: a company shown as improving has moved DOWN the rank, from a larger number to a smaller one. We are working from 1 dated reading (both in 2026-07). Two readings are a before and an after. This is a change, not a trend.

Graph

Relationship Network

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Reach

Contact & Web

Extracted from Purplle's own website, fetched Jul 2026. Verification badges reflect format/MX checks, not endorsement.

Coverage

Articles about Purplle

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