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Founder Courses

Masterclasses by operators

7 courses
📝 Startup Guides♟️ Market Playbooks📔 Glossary🧰 Resources🎓 SO Academy🎬 Founder Courses
Cap Table and ESOP for Indian Founders: Equity, Vesting and Dilution11 lessons · by Founder MasterclassOwn your equity story: split founder equity fairly, read and maintain your cap table, design and run an ESOP pool, handle ESOP taxation and exits in India, and model dilution across rounds. A founder-and-team companion to the investor-facing Term Sheets course.AdvancedView course →Founder-Led Sales: Winning Your First 100 B2B Customers in India14 lessons · by Founder MasterclassThe operator playbook for selling before you have a sales team: find your beachhead, build pipeline through founder outbound, run discovery and demos, price and close in the Indian market, and hand off to your first sales hires.IntermediateView course →From Idea to Product-Market Fit: A First-Time Founder's Playbook11 lessons · by Founder MasterclassThe deep, honest guide to the pre-PMF grind: run real customer discovery, scope and ship a lean MVP, get to first users, measure product-market fit for real, and decide when to iterate or pivot.BeginnerView course →How to Register a Startup in India: Incorporation to DPIIT Recognition12 lessons · by Founder MasterclassA first-time founder's hands-on walkthrough: choose your structure, incorporate through SPICe+, get your founders' agreement and equity right, secure DPIIT recognition, and complete your first setup and filings.BeginnerView course →Startup Finance for Founders: Unit Economics, Burn and Board Reporting12 lessons · by Founder MasterclassThe operating-finance masterclass: read your P&L like an operator, master unit economics, manage burn and runway with scenarios, build a driver-based model, track the metrics investors watch, and run a clean board and investor reporting cadence.IntermediateView course →Startup Pitch Deck: The 12 Slides That Get Indian Investors to Yes11 lessons · by Founder MasterclassThe tactical deck-craft masterclass: nail your narrative, build the 12 to 15 slide deck slide by slide, present traction and numbers honestly, run the investor meeting and Q&A, and follow up to keep momentum to a term sheet.IntermediateView course →Fundraising with Conviction: How to Raise a Seed Round in India16 lessons · by Founder MasterclassThe operator's masterclass on raising: judge if you are ready, target the right investors, understand investor psychology, run a competitive process, negotiate the term sheet, and close with conviction. A tactical companion to the Fundraising 101 curriculum.AdvancedView course →