Skip to contentMarket Playbooks
Strategy, by sector
7 stories
The ONDC Playbook: How D2C Brands and SMBs Go Live on the Open NetworkA practical ONDC onboarding playbook: how to go live via a Seller Network Participant, the real fees versus Amazon and Flipkart, and where it fits a D2C or SMB strategy.
The Marketplace Playbook: Solving the Cold Start Problem in IndiaA founder's framework for the two-sided marketplace cold start problem in India: which side to seed first, building liquidity city by city, supply constraints, and trust mechanisms, with real examples.
Pricing Your Product for India: Willingness to Pay, Freemium and PackagingA SaaS pricing playbook for India: gauge willingness to pay, pick a value metric, choose freemium vs trial vs sales-led, and handle INR, 18% GST and e-mandate billing.
The Fintech Playbook for India: RBI Licences, Compliance and Go-To-MarketA go-to-market and licensing playbook for Indian fintech founders: how to map your model to an RBI licence (PPI, NBFC, PA, AA), the partnership and co-lending routes, compliance timelines and how regulation becomes a moat.
Enterprise Sales in India: How to Sell Software to Indian BusinessesAn India-specific B2B enterprise sales playbook: the buying committee, the sales cycle by segment, pipeline, GST and TDS, MSME payment rules, and pricing.
The D2C Playbook for India (2026): How to Build, Launch and Scale a BrandA 2026 D2C playbook for India: positioning, the channel mix, honest unit economics, and FSSAI, BIS and Legal Metrology compliance, with the Mamaearth scale story.
SaaS GTM for Global Markets: The Indian Founder's Playbook for Cracking the USA phased GTM playbook for Indian SaaS selling to the US: validate, systematise, scale, with US buyer positioning, USD pricing, PLG vs outbound, and India-to-US ops.
