When we started reporting on Indian startups, the facts that mattered most were the hardest to find. A funding round lived in one press release, the cap table in another, the real story nowhere at all. We spent more time reconciling numbers than writing.
So we made a decision that still shapes everything: the story and the record should live in the same place. A newsroom that reports with rigour, sitting on top of a database anyone can verify. Not a wire service. Not a leaderboard for sale. A standing record.
"Information about who is building India's economy should be structured, verifiable, and free to discover."
Today that record covers companies in every sector and city we can reach. We verify before we publish. We hold a fact when sources disagree rather than guess. And we keep the basics free, because the right to know who is building, and on whose money, shouldn't sit behind a paywall.
We take no money from the companies we cover in exchange for coverage. The newsroom is meant to be paid for by reader subscriptions and by brand partnerships that are labelled as such on the page, and those two are kept apart. Today neither is charging: the product is in free beta. It's slower. It's also the only way we know to keep the edit honest. If that resonates, the rest of this letter is an invitation.