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Success Story

Honest, deeply-reported journeys of the founders and companies rewriting Indian business — from garage to giant.

Nykaa: How Falguni Nayar Built a Beauty Empire at 50
Razorpay's Quiet Rewiring of Indian Payments
Groww: Turning First-Time Investors Into a Movement
CRED and the Economics of Trust
Meesho's Long Road to Profitable Social Commerce
Then ➜ Now · swipe the deck
Transformations
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ThenNow
2012
Success Story

Nykaa: How Falguni Nayar Built a Beauty Empire at 50

ThenNow2012
2012Founded
~$9BMarket cap (2026)
ProfitableSince IPO

A Kotak MD left banking to build a beauty e-tailer with her own savings.

F
Falguni NayarFounder & CEO
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ThenNow
2014
Success Story

Razorpay's Quiet Rewiring of Indian Payments

ThenNow2014
$742MRaised
12M+Businesses
$150B+Annual TPV

A payments API most banks wouldn't take a meeting for.

H
Harshil MathurCo-founder & CEO
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ThenNow
2016
Success Story

Groww: Turning First-Time Investors Into a Movement

ThenNow2016
2016Founded
~12MActive investors (2025)
~$7BIPO valuation, Nov 2025

An ex-Flipkart team, YC-backed, betting investing could be radically simple.

L
Lalit KeshreCo-founder & CEO
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ThenNow
2018
Success Story

CRED and the Economics of Trust

ThenNow2018
2018Founded
~17MMonthly members
~$4.5BValuation (2026)

A members club that rewarded people for paying their credit-card bills.

K
Kunal ShahFounder
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ThenNow
2015
Success Story

Meesho's Long Road to Profitable Social Commerce

ThenNow2015
2015Founded
1.83BOrders, FY25
Dec 2025IPO (~$9B)

Two IIT-Delhi engineers building rails for informal WhatsApp resellers.

V
Vidit AatreyCo-founder & CEO
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ThenNow
2010
Success Story

Zerodha: Building India's Largest Broker With Zero Ad Spend

ThenNow2010
2010Founded
₹0External capital
₹4,237 crFY25 net profit

A discount broker built on personal savings — no VC, no ad spend.

N
Nithin KamathCo-founder & CEO
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ThenNow
2021
Success Story

How Zepto Went From a Dorm Room to a $7B Quick-Commerce Giant

ThenNow2021
2021Founded
1,000+Dark stores
$7BValuation, 2025

Two teenagers testing whether groceries could arrive in ten minutes.

A
Aadit PalichaCo-founder & CEO
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The board
This week in success
market cap · 2026
~$9B
Nykaa: How Falguni Nayar Built a Beauty Empire at 50
Entrepreneurship to me is taking risks — and especially doing so when the path is not very clear.
F Falguni Nayar · Founder & CEO