Skip to content
Total raised
$101M
5 disclosed rounds
Latest round
Acquisition
Nov 2020 · $24M
Web traffic
Tranco #21,351
Founded
2012
Overview

About Urban Ladder

Urban Ladder, operated by Urban Ladder Home Decor Solutions Limited, is an omnichannel furniture and home-decor retailer founded in 2012 by Ashish Goel and Rajiv Srivatsa. After raising about $115M from Sequoia, SAIF Partners, Steadview, Kalaari and others, it was acquired by Reliance Retail Ventures in November 2020, which bought a 96% stake for about Rs 182 crore (~$24.5M); it now operates as a Reliance subsidiary.

Momentum

Growth & Risk Signals

Momentum score
54 / 100
Trend
steady
Since last round
68 mo
Risk flag
watch

Momentum is derived from funding recency, velocity, round count and scale. Risk reflects registry status and funding staleness.

Profile

Company Intelligence

Web traffic
Tranco #21,351

Buy Wooden Furniture Online at India's biggest Online Furniture Store. Shop from 100000+ Home & Office Furniture Options. 0% EMI, 50+ Stores Nationwide

Capital

Funding Timeline

Total raised · $101M
Trajectory

Funding Journey

Capital raised over time

$101M across 5 disclosed rounds

Backers

Key Investors

6 across 5 rounds
Metrics

Growth Metrics

Web Traffic Rank · rank
#21,351
2026-072026-07

How to read this. Each figure compares the first and the last Web Traffic Rank reading we hold for this company. Web Traffic Rank is a POSITION, so a smaller number is better: a company shown as improving has moved DOWN the rank, from a larger number to a smaller one. We are working from 1 dated reading (both in 2026-07). Two readings are a before and an after. This is a change, not a trend.

Structure

Corporate Group & Acquisitions

Graph

Relationship Network

Explore in graph search →
Reach

Contact & Web

Extracted from Urban Ladder's own website, fetched Jul 2026. Verification badges reflect format/MX checks, not endorsement.

Coverage

Articles about Urban Ladder

No articles linked to Urban Ladder yet. Editorial coverage will surface here automatically once tagged.