Upside AI is one of the first funds in India to use machine learning to make fundamental investing decisions. The company was founded on the belief that technology will make better decisions than humans over the long term since machines are unbiased and unemotional decision-makers. Upside AI uses technology to understand, recognize, and buy companies that are not only fundamentally good businesses but are also in-demand stocks. After two years in development, in July 2019 Upside AI came out of beta to start offering its investment products under a SEBI registered PMS license.

Momentum is derived from funding recency, velocity, round count and scale.