We are engaged in both OEM and ODM business; our OEM offers tailor-made products according to customers’ specifications, helping to turn our client’s innovative ideas into finished products. We also focus on how our manufacturers craft the toys. Composing toys for the current generation of children demands a very diverse approach than some ten years ago as the so-called Generation Alpha (children born from 2010 to 2025) are far more conscious than the previous one. Hence alongside sustainability, moving towards local empowerment has become the need of the hour, particularly in the post-pandemic world, as we own the exclusive monopoly in our market because we are the only wholesalers and retailers in our economy.

Other business activities

Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.