SUGAR Cosmetics, operated by Vellvette Lifestyle Private Limited, is a D2C makeup and color-cosmetics brand co-founded by Vineeta Singh (CEO) and Kaushik Mukherjee. The SUGAR brand launched in 2015, growing out of the founders' earlier Fab Bag (Vellvette) beauty-subscription business. It raised a $50M Series D led by L Catterton in 2022 at a ~$500M valuation and remains a private company (not a unicorn).
Momentum is derived from funding recency, velocity, round count and scale.
Shop SUGAR Cosmetics' premium makeup & beauty products online. Browse lipsticks, foundations, kajal & more with free shipping across India.
Retail trade, except of motor vehicles and motorcycles; repair of personal and household goods
Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.
How to read this. Each figure compares the first and the last Web Traffic Rank reading we hold for this company. Web Traffic Rank is a POSITION, so a smaller number is better: a company shown as improving has moved DOWN the rank, from a larger number to a smaller one. We are working from 1 dated reading (both in 2026-07). Two readings are a before and an after. This is a change, not a trend.