Climate Action and Sustainable living are the two major thematic areas concerned with the entity. Aligning to it’s vision, the start up has identified bamboo- the green gold- as the primary material/ medium for creating sustainable alternatives thereby facilitating a green economic model and an eco-centric lifestyle. The primary innovation lies in the social enterprise business model that has primary focus on building bamboo value chain, which is still pretty much in it’s infancy stage in India, by connecting different dots. The start up uses bamboo- a lesser known medium but with huge environment and economic significance- and provides integrated services with equal focus on Farmers, Producers, R and D, Skill Creation and Market.