Sri Vasu Agro is engaged and specialized in rice business for more than 5 decades by generation to generation. In the early period of the business, the main business activity was to polish and produce a variety of quality rice not only under its own brand for the domestic sale including Bangkok area and nearby, bur also, the other company brand. When the time was passed with the development in human social, the consumer behavior was changed. The packing form also needed to be adjusted from the normal sacks and bulk bag to the standard plastic bag of 5 kg which became the popularity among the Thai consumer. The retail plastic packaging with die cut handles was brought for the first time to the domestic market of Thailand. For the contribution made by the company to design and introduce innovative packaging, The Ministry of Science, Technology and Environment has bestowed an award for outstanding packaging of an agricultural product,