Every start-up faces its own challenges that should be taken into consideration immediately followed by imperative measures in order to eradicate these obstacles before its too late. Not taking into account these issues result in the failure of such small businesses and start-ups as they are unable to communicate their marketing message to the potential audience properly. Shift on Digital is one such start-up company which operates on the belief of solving problems first rather than concentration wholly on money making as their only and primary motive. With our company taking a myopic view of various objectives, we get more inclined towards spotting the problems rather than working parallel with them. The biggest hurdle faced by Shift on Digital is to stand out against giants and bigger competitors while working on a limited budget. Start-ups like us strive to work at par of how these big companies operate but in a much lesser cost. While the expectations of the customers remain the same, working on a budget constraint model is one of the biggest challenges faced by us. This can sometimes blur our strategic vision which may further result in either a failed seizure of market opp