Growing Market: The demand for mushrooms in the domestic and international markets has been growing substantially and thus the state must grab this opportunity.  Synergy with govt. priorities: The activity has synergy with the Government’s focus on creating more employment opportunities in Non-farm sector to wean away surplus farm labor.  Cost effective appropriate technologies: Well adapted modern technologies for production and post-harvest management are available within the state.  Increasing awareness, purchasing power and liking for mushrooms in domestic markets.  Cold storage mushroom cultivation and marketing .  Medicinal Mushrooms: Medicinal mushrooms have an established history of use in the traditional  oriental medicine. Many mushrooms especially belonging to the genus Auricularia,  Flammulina, Ganoderma, Grifola, Lentinula, Tremella etc. have been found to possess  Medicinal Mushrooms: Medicinal mushrooms have an established history of use in the traditional oriental medicine. Many mushrooms especially belonging to the genus Auricularia.</p