Rupiya.app is an agritech startup focused on enabling residue-free and regenerative farming through a backward integration model. Founded in Nov,2021 by Dhaval Shah (Founder & CEO) and Aditya Shah (Co-founder), the company works closely with farmers and FPOs to build traceable and sustainable agricultural supply chains. Rupiya.app supports the entire farming lifecycle, including soil testing, input advisory, satellite-based crop monitoring, and farm-gate procurement. The platform specializes in crops such as red chilli, turmeric, ginger, maize, toor, and banana, cultivated as per institutional buyer requirements. By integrating farmers with assured market linkages, Rupiya.app enables buyers to access high-quality, chemical-residue-free produce with full traceability, while improving farmer income and promoting sustainable agricultural practices.