Lingerie has always been talked about in hushed voices in our country. It is a pain for women to shop from neighborhood lingerie stores which generally leads to awkward and embarrassing situations. It all started when we noticed how we never found bras of our size or fit at our local lingerie stores. What was a causal observation at first, slowly became a movement as more like-minded women endorsed the idea yes, ladies inner wear in India left much to desire. Undergarments largely are sold from small stores across India and mostly under a male gaze. Women could not ask what they wanted or worst still, most did not know their correct size. There was an absolutely lack of understanding of buying bra or undergarment fits as per your bust shape. Till recently, only vanilla options existed in the lingerie category and anything which offered even a little bit extra by way of solution, design or fashion was exorbitantly expensive. We felt that the evolution of the undergarment category had not kept pace with the fast-changing outerwear fashion and there existed a major gap in lingerie for women in India. Upon deeper research, we found that the existing distribution

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Retail trade, except of motor vehicles and motorcycles; repair of personal and household goods

Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.

Extracted from Purple Panda Fashions Private Limited's own website, fetched Jul 2026. Verification badges reflect format/MX checks, not endorsement.