Pṛithivyām is a social venture whose mission is to promote circularity and facilitate reverse migration by focussing upon niche products and entrepreneurs fom tier-II and tier-III cities. It also provides consultation services and mentorship to students, academicians, institutions, startup entrepreneurs, corporates, professionals and NGOs on some of the buzz topics/issues of modern-times, such as ESG, EPR, Circular Economy, Reverse Logistics, Innovation, Industry 5.0, Life & Leadership Skills, Certifications and Compliances, Rural Products Marketing, Sustainable Development in fashion, mobility, agriculture, travel and tourism, etc. We are developing circular economy-based solutions in multiple waste fractions such as plastics, batteries, glass, e-waste, end-of-life vehicles, solar, and emerging complex waste fractions. Our goal is to keep the model truly circular, asset-light, and enhance existing team and infrastructure capacities, rather than building or deploying additional resources. Pṛithivyām is well-connected with traders, bulk consumers, residential welfare associations, municipalities, and government offices not only in Punjab and Haryana but throughout PAN-India. Our