The startup has several key objectives that it aims to achieve. Firstly, it aims to provide consumers in smaller towns and cities with access to effective skincare products made with locally available natural ingredients. The use of locally sourced ingredients helps to reduce the carbon footprint associated with the transportation of ingredients, maintain the quality and freshness of the ingredients, and support local communities and local farmers and producers. Secondly, the startup aims to generate employment opportunities for local talent and skilled workforce. By being headquartered in a tier 3 city in Uttar Pradesh, the startup is creating job opportunities for local people, which not only contributes to the local economy but also helps to build a strong community. Thirdly, the startup aims to emerge as an eco-conscious brand that minimizes its environmental impact. The startup is committed to using safe and natural ingredients and adhering to strict measures to reduce its carbon footprint and minimize the use of plastic