Nimar Green Energy & Farms LLP is a rural venture giving impetus to local and sustainable products. The venture deals in two prime arenas, firstly, it focuses on bringing innovation and new zeal to the widespread chilly farming of the Nimar region in Madhya Pradesh (especially in the town of Bediya) by incorporating e-commerce and bringing in more mechanisation in farming. Secondly, it plans to launch a lifestyle brand connecting local manufacturers to the world. Handcrafted and curated products will be sourced from various local artisans, highlighting the cultural richness and diversity of India.