At Piquic we are bringing down the cost and time to produce visual content (images and videos) for the advertising and e-commerce industry by adding automation and customisation to the manual photo shoots process for digital cataloguing, all this using computer vision and artificial intelligence. The Problem Statement: Images are critical to buy fashion online. 80% of the purchase decision depends on the image the user sees on a fashion commerce website. Manual image production is a time consuming and costly process due to the involvement of creative talent, models, studio space, logistics etc. Market Snapshot: A $300 Billion market globally and growing exponentially. The scale of this opportunity can be envisaged from the fact that just Flipkart in India processes 5 million images per month. Similarly Macy’s processes 2.4 million images per month. There is a big opportunity out there e-commerce companies have created in the image processing space just like they have created scope for logistics companies such as Delhivery in the last 5 years. Piquic Solution: Our software which was
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Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.