As a startup, and what I have found from personally building Brndstr, is that no one knows the product better than you. This being the case, I decided rather than bring in a sales director at day one, I’d do it myself. Bringing the first few clients onboard not only builds confidence, but it also helps to create that all-important sales material. Since my first meeting, our sales material has tweaked and been edited many times with the end result being a crisp, clean sales pitch that is easy to understand. Once you have a clear understanding on the sales flow, you can then start to recruit that salesperson to take over this arm of the business.

Education

Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.