Social media refers to a variety of technologies that facilitate the sharing of ideas and information among their users. social media is digital technology that allows the sharing of ideas and information, including text and visuals, through virtual networks and communities. Social media typically features user-generated content that lends itself to engagement via likes, shares, comments, and discussion. Social media is credited with helping people build community and is faulted for facilitating disinformation and hate speech. Social media is also an increasingly important part of many companies' marketing campaigns. Social media plays a key role in many businesses' marketing strategies, not surprising given the sheer number of hours people spend each day on social apps. At the same time, social media is an ever-changing field.