Midori Ai’s key endeavour is to make a difference in the lives of its customers and communities by focusing on, investing and promoting eco-conscious and environmentally sustainable products and services. Everything that we intend to do for and with our communities ties back to our mission for sustainability and commitment to the environment. Ultimately our objective is to inspire sustainable practices and make a difference in the communities that we serve through a host of varied initiatives. Some of our key proposed interventions are in the field of a) eco-tourism and bespoke experiential tourism b) the production of eco-friendly CSEB building blocks which are environmentally friendly with zero waste and c) the manufacture and export of sustainable handlooms and furnishings from the North–East in collaboration with tribal artisans.