1) The startup aims to solve the problem of the pigeonholing of Goa as a Jamboree State. 2) The objective is to broaden this limited and, quite frankly, unfair perception of Goa and present it as the cultural landmark it is. 3) A secondary effect of this startup would be the revival of the traditional cottage industries which haven’t seen their heyday since the Portuguese inquisition. This would provide employment to the Goan youths in the villages and tribal areas where it is needed the most.