Our initiative is to support small business owners/ sellers/ manufacturers/ artisans and their local crafts and products in a sustainable way which will ensure the propagation of the knowledge and the sustenance of those involved. We will work closely with small scale manufacturers and entrepreneurs which in turn will help the local artisans. Many artforms including traditional handicrafts, handlooms and other practices are fast disappearing due to multiple problems including lack of information and accessible support system for those practicing it, limited exposure to the available resources, exploitation due to ignorance and availability of low quality cheap imitations.