We are trying to disrupt the education system by creating a trailblazing niche in the toy industry. India's education system is based on rote learning and completely lacks hands-on experience in the learning process. Also, every year 56 lakh tonnes of plastic is generated from toys. We are making an educational, eco-friendly, and dynamic DIY toy category to supplement education during playtime. Our toys have two-fold fun. The first part of fun lies in building the toy (Ikea effect) and the second part lies in playing with it.