our start-up introduce newly indigenous seed varieties which have developed by Sundaram verma. these varieties (var. of mustard, fenugreek,pearl millet, cluster bean, chickpea, wheat,chilli,cotton) have many salient features and farmer’s can able to sow their own seed next year . So this startup made our farmer independent and reduce input cost of the farmers,and thereby creating rural emloyment, increasing women empowerment, permoting organic farming, environmental friendly etc. What is the problem that you are solving? 1.Hybrid seed are more expensive than heirloom seeds 2. Farmer’s Needs to purchase seeds every year 3. Less nutritious Less tastier than heirloom seeds 4.High input cost 5. Less Disease resistance varieties 6.Less Drought tolerant 7.Leads to unemployment 8.Less seed vigour. Who are the beneficiaries / Target segment Farmer’s ? who grow cluster bean, chick pea, pearl millet, mustard, fenugreek etc. Description of Solution 1.Heirloom seed are less expensive than hybrid seed 2.Do not need to purchase seeds every year 3