Innovation can be defined simply as a "new idea, device or method".[1] However, innovation is often also viewed[by whom?] as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.[2] Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined[by whom?] as something original and more effective and, as a consequence, new, that "breaks into" the market or society.[3] Innovation is related to, but not the same