It is quite common for Indian store-owners to offer convenience in various forms to customers who they trust. The same level of trust is not translated to online transactions. Merchants are exposed to high levels of fraudulent behaviour - so they treat every user, with suspicion. The lack of trust goes the other way as well - people use cash since they don’t trust the merchant enough to pay upfront. Get Simpl (“Simpl”) is a technology product that aims to solve this problem. We started by building a billing and invoicing system powered by Artificial Intelligence - a ledger in the cloud. When merchants plug into this system - they get the ability to know their customers, identify genuine customers and offer them a frictionless buying experience and block fraudsters as well. Simpl has over 140 merchants partners on its network. They range from some of India’s largest (BookMyShow, Bigbasket and more) to small but innovative merchants with promising ideas. Simpl has identified over 3 million genuine users, with thousands more being added every week. Simpl is currently working with some of India’s largest e-commerce merchants to extend their reach into Tier-2 and Tier-3 cities. We start

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Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.