I have been into the gold and diamond jewelry business since childhood as its my family business. I know how the jewelry business operates in Bharat. Keeping this point in mind and to recognize the gem and jewelry sector as Bharat's biggest strength I have come up with a great business proposition in this sector. 'RING' the most popular and uncompetitive ornament that every woman owns or want to own. Ring is the most popular jewelry that every one wants to own. From casual wear to wedding this jewelry is the most popular amongst all jewellery such as necklace, bangles, earrings. The most running item in all jewelry stores is rings. Keeping this point in mind I have have come up with a business idea to start an e-commerce platform dedicated exlusively to gold and diamond rings. There is no such e-commerce website in Bharat or maybe worldwide selling rings of all types- from casual wear to engagement/wedding ring. This will the USP of the startup.