Entitled is a platform that aims to enable access to financial services for blue collar workers. It works on four key financial wellness elements for workers - planning, borrowing, saving and investing. The initial product suite therefore includes access to emergency funds, rewards, discounts on essentials, long-term saving programs and counselling. The platform works on a B2B2C model that allows us to significantly reduce the risk and cost associated with financial services for a segment that is largely deprived and untouched.

Embed financial, health, and government benefits in your HR ecosystem to transform workforce retention, engagement, and productivity

Other business activities

Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.

Extracted from Entitled Solutions Private Limited's own website, fetched Jul 2026. Verification badges reflect format/MX checks, not endorsement.