DULIC is a (user-generated content) review-based platform for Fashion for Gen-Z and Millennial girls, who want to wear premium high-quality brands to express their personalities for different occasions. With the launch of this application, we aim to bring more transparency to the online shopping process as well as strengthen the trust of consumers in online brands. DULIC envisions building a robust algorithm that will bring forth the most useful reviews and help the consumer to make better purchase decisions. In addition to posting pictures and videos, the application allows users to rate and review Fashion and Beauty products. DULIC’s main target users are young women who are value-driven and brand agnostic for Fashion Beauty, and Personal Care categories. These new-age consumers are internet savvy and most often shop online, especially through Instagram.