Children need Humans, not Screens" (Unicef) The company Contrast innovations is initiation of alumni of National institute of Design (NID) and National institute of pharmaceutical education and research NIPER). Here at contrast innovation we are doing Product development and marketing of new innovative "Physical activity Toys and Games" for the children. which promotes them to spend their quality time in physical activity rather than spending it on different media and screens, which gradually improves the Physical, Mental and Social growth of children.