Ad industry depends on concepts and themes to build stories which are then developed into storylines which eventually become the ads that we see. Right now ad agencies ( and marketing teams) spend lot of time ideating and coming up with concepts/themes that is relevant to a customer requirement or even proactively for upcoming festival seasons or special occasions . On the other side , most of the people including all of us atleast once in a day think of a movie think of a theme or have an improvement idea to some ad or movie that we see in a day. All of the ideas either remain just ideas with us or end up being forgotten. Our product ConceptsMap , aims to provide a platform for such ideas to be recorded and then enable the ideators to monetize these ideas by making it available for ad agencies to purchase