Any near place to the source gets that particular commodity cheaper; it's a pretty simple concept. If you have a well near your house you accessibility to water more than anyone travelling from far away. In case of footwear the well is new delhi which produces and controles 80% of the market. So people within radius of 400 km can easily buy and connect to companies but as we get farther the variety goes down and the prices goes up because the distribution network is not very strong and companies like reliance, udaan, shoekonnect and footrest capitalised on IT by providing the margins and variety. But no one person has a big setup to feed these startups and most of the people lack the resources to capitalise on these startups. My idea is to look forward in: • taking a big part in their daily sales by providing endless variety to every part of the country, • customers support which most of the suppliers lack and competitive margins. • one thing which most suppliers can’t afford is to advertise aggressively on B2B platforms which can be the changing point for us. The brands who account for 70% sales on these platforms- relaxo, vkc, lakhani, aquali
Retail trade, except of motor vehicles and motorcycles; repair of personal and household goods
Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.