Calytics focuses on building a quantified, measured and real time monitored outdoor advertising ecosystem wherein our IoT devices measures the performance of any outdoor media site be it a static billboards and hoardings to digital screens in public places like malls, airports etc. For the outdoor space like billboards, our IoT module calculates the number of vehicles passing through the OOH media.For Indoors, our special LED screens read walk-in headcount and create audience profiles based on age, gender, and interests. All this information is gathered on a single, easy-to-use backend dashboard where media site owners and advertisers can gain insights into their media sites and campaigns respectively.