In Indian Travel Industry 70% of customers plan their own travel and its various parts including Human Transport(Air, Bus, Train), Accommodation; only the remaining 30% choose Travel Agencies for services like Tour Packages and other travelling services. As per market analysis and survey did by Sarfiri Yaari accounting 100+ peoples with different professions. An overwhelming majority of these customers, 80% of the 30%, opt for famous travel websites MMT, Yatra, Goibibo, & etc. which account for 1% of the total travel industry. 20% of the 30% (6% of the total market) goes with local or nearby travel agencies which are actually 98-99% of the total travel industry. The market is disintegrated into service providers for individual parts of the travel experience (transportation, accommodation, etc.), with some providers serving in more than one parts. - Suppose I have to book flights or hotels or packages, I will go through 5-10 travel portals for finding where I get same services at the least price. For the local travel agencies(99% of the travel industry) to get customers, they have to pay for everything: marketing, website, online payment portal &
Transport, storage and communications
Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.