As the name indicates, it is a free to use, neutral, trade facilitation platform that will enable Customers (Importers & Exporters) and LSPs (Logistics Service Providers) to digitally interact with each other. The initial offering (MVP) will focus on rate enquiries which will culminate into a confirmed booking. Over time, other value added services will be offered on a subscription basis. The LSPs will be able to advertise their service offerings to attract customers. The platforms USP is "Book your cargo online by making an informed choice!