Any health-conscious individual is a potential customer for our products. In the current scenario, where there is high priority on health and immunity, our products enjoy a niche market of gluten-free composition. Any organic and Healthy food business operator can be a competitor, mainly if they have a strong market chain presence already. But, as regards our product, which is millet-based totally, it can be a high potential product that enjoys early bird entry into the market. Further, a well-researched product without any preservatives is our USP.