We at Jaggery+, are starting a brand to reinvent the jaggery brand. When we say reinvent, we don't want jaggery to be considered a few times eating sweeter to fill that sweet cravings of ours. We believe jaggery is the naturally available best alternative to the us, and we have come with a mission to encourage people to shift from consuming chemically processed, artificial sweeteners to 'Jaggery'. In brief, we want people to make an habit of consuming jaggery, for which we will be introducing munching, desserts, snacks and other daily eaten food products that the consumers love, but instead of the artificial sweeteners present in them we will replace that with completely natural and organic jaggery. Hence we have used the '+' because we not just sell jaggery but enhance the jaggery brand. Till now, we have only talked about the consumer aspect, but another very essential element for our startup is the supple side of the story. We, have vowed to work for the betterment of farmers, but procuring organic produce at the higher price than market. Over the years due to the use of chemicals to grow their produce this farmers are seriously dealing with life long and life threatening diseas
Health and social work
Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.