Anvayins (pronounced 'un-wines'), derived from the Sanskrit word Anvayin that means 'belonging or connected to a family', was born out of the aspiration to bring the country's Northeastern family closer to the rest of the national mainstream. The journey began with identifying culturally rich communities, partnering with them, investing in homestays and community centres, and taking discerning travellers on magical sojourns through this alluring land of simple tribal people, extraordinary socio-cultural practices and exquisite natural beauty. As a knowledge-based travel partner, Anvayins has constantly been disseminating unique information about the region's nature, tradition and history through its own social media posts while encouraging local writers to publish articles and poems on its platform.