Step One: Brainstorming We start by brainstorming ideas for each section of the content. This is a great way to get the creative juices flowing and help you envision the final result. We want to ensure that we cover all the important topics in your niche, so we can choose relevant and applicable topics for your audience. You can use our free keyword research tool or brainstorm on your own! Step Two: Research Once we have a good list of topics, we research them using our keyword research tool. This will give us an idea of which keywords people search for when looking for information on your topic, so we know what words they’re likely to use when searching for it online. Step Three: Writing Once we have a good list of keywords, it’s time to start writing! We write down every article idea and everything else we need to create an epic piece of content. We also determine the length of each article. Some articles will be very long or short, depending on the topic and its depth.