Anniyam Payment Solutions Private Limited established in the year of 2021, incubated in Centre for Innovation Incubation and Entrepreneurship (CIIE.CO) at Indian Institute of Management, Ahmedabad. ANNIYAM is embarking upon an inspired journey to enable frictionless financial and non-financial services for Self Help Groups (SHGs) and Joint Liability Groups (JLGs) at their doorsteps. Vision Partner to Reach the unreached Mission Facilitate credit linkage for unreached Value Accurate, reliable, real-time data for decision making As per NABARD study, there is a gap of around 43% in the credit linkage of SHG. Money Purse automates the credit linkage process which enables to achieve the credit linkage target in the SHG segment.