Amrutam is a D2C Ayurvedic Lifestyle Brand. We sell ayurvedic recipes - personal care and healthcare products on our website and marketplaces. Amrutam’s vision is to bring people closer to a healthy lifestyle. We aim to build a global community that follows a lifestyle derived from Vedic knowledge to suit our Modern Needs.Poor lifestyle is a big health concern today, and our current healthcare system largely focuses on curing the symptoms. With Amrutam, our primary objective is to focus on the root cause of a concern and not the symptom alone. Amrutam endorses “Health is Beauty” which means if you are healthy, you are beautiful. Our hero product is Kuntal Care Hair Spa which makes your hair healthy and beautiful. It is a unique formulation, do-it-yourself ayurvedic hair treatment that repairs damaged hair, makes hair smooth, shiny and soft as well as reduces hair fall.Here are some important metrics about our Brand:1. 50,000+ customers have bought from us in the last four years.2. Our hair care sub-brand "Kuntal Care" contributes to almost 50% of our revenue.3. 90% revenue comes from our own website.4. Our avg. monthly GMV for last financial year was 29