Elitty vision is to provide teenage girls with a sense of ownership and a chance to become their own person. This will be the first time in their life - they get their own makeup/beauty care product - which is a big deal for a teen, especially who has lived their teen years on borrowed or shared makeup. The brand gives them a space to experiment and be creative and not be limited by adult makeup choices. We want to create a safe space for teenagers, wherein they are not to be pushed into trying to be someone else but have the luxury & the right to make mistakes. Our Brand Values are - Unadulterated - Pure, transparent, cruelty-free, clean beauty, teen skin-friendly Non-airbrushed - Real. Relevant. Unfiltered. Non-Judgemental - Inclusive. Free. Open.