ALL SOLE endeavor is also to bring safe drinking water to the undeserved by leveraging the micro-franchising model which not only addresses a critical need at the base of the socioeconomic pyramid but also assists in enterprise development by training ordinary members of communities, who better understand the needs of the place where they are located to act as micro entrepreneurs to cost-efficiently manage water distribution. This empowering approach helps integrate the local entrepreneurs into the economic value chain by creating livelihood opportunities helping them become economically self-reliant.