The inception of Planet over Profit was from the idea of making sustainable fashion, not slow or fast, not modern or contemporary. It was fashion that would best suit our planet and people, also to erase the idea that sustainable fashion is not dull and pale. Our journey began as young management students developing a sustainable business model for a sector that was not great in being sustainable. We are a dedicated team with a simple commitment of integrating sustainability into fashion and not the vice versa. Fashion is colorful and trendy, and also adaptable to the environment factors.