Ad-based revenue models entail creating ads for a specific website, service, app, or other product and placing them on strategic, high-traffic channels. If you have a platform that generates a lot of traffic, you can profit by selling advertising space. We are all familiar with digital promotions as this is a preferred marketing strategy of giants like Google and Facebook. There are four main categories of advertising strategies: display, video, mobile, and native. Data plays a critical role in measuring ads performance, and you should be able to provide advertisers with precise metrics like CTR (clickthrough rate), CPC (cost-per-click), CPM (cost-per-impression), and many others. Another popular web-based strategy is the affiliate revenue model, which works by promoting links to relevant products and collecting a commission on the sales of those products. It can work in conjunction with ads or separately. This method is basically a contract between a supplier of a product/service and a promoter where the promoter redirects buyers to the sellers, who then finalize the transaction. Popular companies that offer affiliate marketing schemes for partners are Amazon and Shopify