To serve financial advisory needs of Indian Households & Corporates across Savings & investment, Protection and Loans, through a curated marketplace, accessed 1. directly(B2C) with tools like financial planning , goal calculators, portfolio rebalancing algorithms, portfolio simulators, performance & tax calculators. 2. through financial intermediaries (B2B2C), empowered and enabled by our digital customer centric platform, which gives them 1) a wide range of diligenced products, 2) execution and 3)portfolio monitoring capabilities.

Financial intermediation

Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.