The startup is a phygital platform that provides customized Go-To-Market advisory and Impact strategy services for under served segments of the population with a focus on underfunded early startups, women-led ventures, and NGOs among others. The startup is not just another consulting firm but a scalable business that provides improved and customized value-added services to the under-served market segments. It recognizes the deficiencies in offering improved value-added services to these segments and aim to bring value addition to the existing ecosystem. Its experienced founders offer social and economic impact advisory, consulting services relating to businesses, operational process re-engineering, due diligence, business/operations setup, compliance, risk management, sales, content creation, marketing, and more. The startup also connects the under-served segments with companies having big pockets and a willingness to invest in the betterment of the segment, while keeping the dual objective of profit with purpose key for long-term sustainability and impact.